Influencing an industry and building a personal brand with Khoi Vinh (Principal Designer, Adobe)

Our guest today is none other than Khoi Vinh, Principal Designer at Adobe and former Design Director of The New York Times. Khoi is the founder of the popular blog, subtraction.com, a true family man, and was named one of Fast Company’s “50 Most Influential Designers in America”. He is the author of two books and has a long history of launching successful startups and side projects. In this interview, we discussed how writing has helped Khoi, not only in his career as a designer, but also how writing a book gives him a certain amount of credibility, and why he would not trade his writing experience for anything in the world.