Victor Yocco
Victor is an author and UX researcher. He works with clients across industries to incorporate the voice of the user into design. Victor received his PhD from The Ohio State University. He frequently writes and speaks on topics related to the application of psychological principles to design, user experience research, and addressing the culture promoting alcohol use in design and technology. His book on the application of psychological principles to design, Design for the Mind, is available for purchase through Manning Publications. Follow Victor @victoryocco