Some say, that in the product creation process, the tools don’t matter as much. “Tools don’t matter”, they say, “It’s the people that make the product that matter, and how they use the tools that they chose.”
While to some extent we believe this to be true, we still believe that when using the right tools for any given job is part of the art. It’s a matter of being efficient, it’s a matter of progression.
As the industry is moving so fast and it get’s easier to create digital tools, it’s our job to demand those tools, to always be on the lookout and be willing to make the change if needed from our old - not so efficient tools. If we don’t do that, if we don’t question ourselves, then we would never move this industry forward.
Being actively on the lookout, sharing your pains on social media and designer forums, is what makes creators make a move and craft tools that will solve those pains.
So, you see, we wanted to create this survey to question ourselves and to see if we can make the industry move just a little bit forward.
If we get one product company to check out this survey and see that they are less popular than another product company, it might make them take a better look at the problem they are solving for us, and hopefully create better features that will make us use them more, and therefore make them grow.
If we get even one designer out of the dozens of thousands that will see this survey to question herself and eventually decide to make a move to a tool that would make her more efficient, therefore making her available to take on more clients and earn more money, we would feel we’ve done our job.
As we started seeing the results pour in, we realized that we have information not only about tools, but about product design teams’ workflows. As you will see, this report is split into “Tools”, and “Workflows”.
We have no interest in you checking this out for five minutes, and then continuing on with your day.
We want you to stop and reflect.
We want you to question your ways. Your workflow. We want you to question your ways.
We want you to question the tools that you use for your everyday job. The tools that you might have been using for years already and that put you in your comfort zone.
So today, we invite you to step out of your comfort zone. We invite you to check some new tools out. We invite you to progress. We invite you to question your ways.
This survey was all about the product design process, split into phases.
While going over this report, the questions that we would like you to ask yourself, in every phase, are: “When I work through this phase on a feature I’m working on, is the tool I’m using serving me best? Or can I find a tool that can save me time and headache in the process?”
Put brand loyalty aside, we’re free people.
Put your ego aside, so you can contemplate and ponder clearly about your own efficiency.
We want to hear from you!
Have we moved the needle even by a bit?
Have we not?
Have we made you think?
Have we made you reflect on your own workflow?
Have we made you switch from one tool to another?
We are thrilled to know, so please - let us hear your voice! Tweet at us, mention us on Facebook, Instagram , or email us with your insights.
If you’re working in a product company that makes one of the tools we asked about - you’re welcome to ask us about anything. We are grateful for all your hard work building amazing tools for us, and if we can, we would love to help out.
We enjoyed putting this survey and report together, and as long as we are here we see it as our obligation to try and help us all advance into being better, more efficient craftsmen & women,
Sagi & David
Let’s have a look at the demographics of the people who answered this survey. In the survey we had:
from 79 different countries
between the ages of 13 and up to 81+
(58% of the people are between the age of 25-35)
29% women and 70% men
(16 more people chose 'other')
We reached out to people not only through our newsletter to our own audience, but linked to this survey on multiple facebook groups, designer slack channels, subreddits, other design newsletters. We also pumped this on multiple networks where we know designers hang out such as Instagram, Twitter, Facebook, DN (and sorry but no Snapchat, we're still trying to figure it out).
You can check out the questions here: Let’s start with a disclaimer: We’re not perfect. Therefore we might have some missing parts, and we might have done this better. But in this survey we tried to take a look at the product design cycle as a whole, and have a look at the parts of the process that designers have the most to do with:
So you see, we took the parts of:
Since the UX Research phase is made of so many tools, we tried going for many kinds of tools that get different things done. Unfortunately, we did not split them into multiple questions, so we don't have a clear understanding of tools by category, but we do have some interesting data to show.
The questions we had for this phase were:
We had tools like Fullstory and Hotjar besides giants like Google Analytics, and we didn't want to give multiple choice options because we were afraid that people would check items sparingly, even ones that they just played around with a demo of.
Here is a taste of the results from those questions:
Both the Wireframing and the UI Design phase had a high percentage of participation (close to 100%). While this might be obvious to UI design, it is not so obvious to Wireframing.
Most of the designers that answered this survey are working on either Mobile App Design (15.8%) or Website Design (65.3%).
So here are some stats on Mobile VS Web designers
Being in the product design industry, it feels there is a common pain on how to create styleguides for organizations. So we explored that with a multiple choice question in this survey, and here are the results.