When it comes to side projects, I practice and firmly believe in a philosophy that Sagi and I have called audience driven product development. This is an idea that we formulated after seeing how successful entrepreneurs such as Jeffrey Zeldman, Paul Jarvis and Tobias van Schneider built incredible personal brands. We’ve also watched closely as companies such as Intercom and Buffer implement this approach.
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We participate in the Amazon Services, LLC Associates Program, an affiliate advertising program designed
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