This week we spoke to Luke Gorka from BrightMedia about his agency’s beautiful new website.

Hey Luke, so tell us a little bit about yourself and the company?
I am the founder of a new digital studio BrightMedia. We just started in January, and our goal is to deliver unique projects. We are ready for every big challenge.

What were your goals in designing the site?
We are brand new digital studio so the main goal was to just say Hello World. The other important aim was to arouse emotions because we didn’t want to design just another digital agency website. We wanted to create something different, a website that stands out, and I think we did it. The atmosphere, music, animations and design are consistent and show how we want to realize projects. From the beginning, our studio’s profile was clearly defined to design unique websites and digital solutions. We want to work with clients who care about their brand image.

The main challenge was to show what BrightMedia means to us and to implement that as an idea on a page

How many team members were involved?
Two, Paweł Rębisz was responsible for the design and UI/UX, and I did the front end development.

home page for bright media website redesign

Can you tell us a little bit about the planning process?
The page was not complex in terms of quantity of content, so we really tried to develop UX directly on graphic designs and sketches. In addition we made motion prototypes in Flash. We knew exactly what we wanted to get done and what should be the final effect.

What tools did you use for design?
Photoshop, Sketch, After Effects and Flash.

Did you do any user testing?
Practically from the beginning of development we were checking the website on every device we had. If we didn’t have it we asked friends to check how it worked.

website planning schema

Did any other sites influence your work?
We try not to watch the other sites, but rather focus on the things that are completely disconnected from the Internet. Thanks to that you retain a bright look on the project. We drew inspiration from photos, nature, fashion sessions, and were looking for interesting color combinations and themes completely unrelated to the website. As a result, we managed to create an interesting and unique design, which will stick in the minds of our potential clients and hopefully will make them come back and hire us.

What was the biggest challenge you faced with the site?
The main challenge was to strike a balance between effects, animations which we wanted to achieve and smoothness that was crucial for us. During the process, a big problem was definitely diagonal text and adjusting this to different resolutions and screens. It finally took us a lot of the time and some sleepless nights.

From a graphical point of view, the main challenge was to show what BrightMedia means to us and to implement that as an idea on a page. We also wanted to introduce our values as a company, in what we believe and how we want to be understood by our clients.

What are you most proud of about the finished product?
We are most proud of the fact that we managed to show emotion on a digital agency website. The sad thing for us is that now virtually every site is devoid of emotions. Mobile devices, touch, etc. all meant that websites have become very simple, even primitive. Fortunately, thanks to the constant development of technology we can begin again to restore this element of emotions, which we used to have with Flash, without losing the accessibility and ease of use.

animated gif of web design

Is there anything else you’d like to share with the readers about your site?
First of all don’t be afraid to do things that were born in your head. At the beginning of developing our website we knew that there could be a lot of performance issues but we didn’t think about it. We just tried different solutions to achieve the effect that was satisfying for us.

Also, the Internet is not always the best place for inspiration. It can be a movie, a book, music you just heard, a theatrical performance, discussions with friends, or a conversation with a random person at a party. Each of us meets accidental teachers and it’s really worth it to listen to people. The role of the teacher and student is variable.

Finally, our website was supposed to be launched much earlier. But fortunately, after a conversation with a friend who completely does not deal with digital stuff, we postponed the launch. We made changes which are now visible on the site. At the end it is worth to be strongly critical of your work. Then you can really achieve great results and push the limits of your own abilities and limitations.

Thanks a lot Luke!

Check out the BrightMedia site, and let us know what you think. If you have any more questions for Luke you can post them in the comments below.

About David Tintner

David is the developer half of Hacking UI. He is also the CEO of ThoughtLeaders, a company that helps content creators and curators to spread their ideas. Previously he was a co-founder of Tapdog (acq. 2013). He also worked as a senior front-end developer and team leader at SimilarWeb. When he's not cranking out lines of CSS or testing out new JavaScript frameworks, David enjoys reading, traveling, and music and arts festivals. He lives in Tel Aviv and if you're ever in the neighborhood be sure to say hi.