Victor Yocco (UX researcher & Author) on applying psychological theory to digital design

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Episode #12: Victor Yocco

David was fortunate today to sit down and have a great conversation with author and UX researcher Victor Yocco. With Victor he discusses how UX research fits into the workflow, what it takes to create a really good experience, and how user psychology comes into play in design.

Victor also covers this in his brand new book Design For the Mind, where he definitely gives some gems in this conversation that shine a new light on user psychology and UX research. Along with this Victor shares his advice for those seeking to become UX researchers and how to incorporate research into your startup budget.

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Key points from this episode:

  • Learn what some of the biggest differences and similarities are between the digital and the physical design platforms.
  • Understand what it means to account for psychology when it comes to the user experience online.
  • Victor demonstrates how he uses his experience of psychology, understanding of people and the physical world to interpret it and learns how to apply it technically.
  • A UX researcher is a completely unique position on the team. Learn why it is critical to have someone always dedicated to doing research.
  • Find out why it is important to understand how you researcher might think and what types of provisional developmental opportunities they would require.
  • Discover the design workflow and how the position of UX researcher fits in during the different phases of a project.
  • Learn the best ways to give designers critique in a constructive and productive manner.
  • Victor explains the importance of UX researchers learning to work at a “break neck pace” compared to those in academic research.
  • Discover the hacks to getting the most out of your research, and how you can do effective research with a small startup budget.
  • Victor share tips on experience and educational requirements for those seeking to become UX researchers.

Here are some follow up links from our talk:

If you’d like to read the full transcript of this episode, you can download it.
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About The Hacking UI Podcast

The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks.

We started this podcast off with the ‘Scaling a Design Team series’ where we talked with design leaders from top notch companies like Facebook, Apple, Invision, and Intercom, to discuss team structures, responsibilities, and workflows.

Now, that we quit our day jobs to work on Hacking UI full time, we will also bring guests on the show that are creative entrepreneurs that we admire to share their experience and workflows.

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